Book and Publishing PR with Taylor Herring

by alexwalborn

 They have a wide range of experience within publishing that extends beyond just magazines, books and events. They handle ongoing PR for Private Eye magazine, and they recently completed a 12-month campaign for ‘The Lady.’ 

Who are they??

They are Taylor Herring PR, out of the UK. “Famous Publicity,” indeed.

Cath Taylor founded Cath Taylor Associates in 1997, then joined forces with James Herring to launch Taylor Herring PR in 2001. Peter Mounstevens joined the agency 8 years ago and now jointly runs the agency alongside the founders. They are privately owned.

They helped ‘Loading establish their annual comedy award, ‘The Laftas’ and marked ‘Viz’ magazine’s 25th 

They’ve provided an ongoing press office function for ‘Men’s Health’ and implemented a national ‘search for cover star’ promotion.

These guys know their stuff. 

In addition to handling event promotion, they secured a primetime, 60-minute television slot for ‘The Inside Soap’ awards.

Their book PR team has handled the promotion of all the elements of the Channel 4 Book club since it first launched in 2005.

They have delivered best-selling status for a wide range of publishers and authors, including Piers Morgan, Jo Frost – Super Nanny, Annabel Karmel, Mrk Frith, Oliver James, and even Guinness World Records!

That team has also managed broadcast publicity for The British Book Awards and promoted the BBC’s national, school poetry competition, and ‘Off by Heart.’

According to The Financial Times, “Getting Taylor Herring on board is an undeniably smart move – the agency wields a great deal of power in the world of popular culture.”

Creating a spectacle and engaging attention has never been more of a challenge, thus Herring’s philosophy on ‘standing out from the crowd’ comes from delivering the intended message through entertaining and newsworthy content; in other words, bridging the gap between new and traditional media with creative PR campaigns which capture the imagination. 

They admit they are met with challenges with every new brief, and how they respond varies accordingly.

As you may have deduced already, they don’t only do PR for books. Their clients include Paddy Power, Sainsbury’s, Kellog’s, Diageo, Playstation, Skoda, Britvic, Cadbury, The National Lottery, TK Maxx, Tyrells, The Icecreamists, Heineken, Panasonic, and Fiat.

Haha, and sometimes they “hijack” the news agenda; sometimes they anticipate it, and sometimes it’s set up. Several case studies on their website provide an inside look of their work over the last few years. 

 Their team has won praise for their “unparalleled service, creativity and dedication,” gaining a reputation for unmatched ingenuity in creating “high-impact launches” alongside their core work – developing comprehensive long-term programmes for clients. 

They offer expertise in key areas of communication, including; Media Relations, Consultancy, Social Media, Guerilla Marketing and Stunts, Broadcast Consultancy, Crisis Management, Celebrity Endorsement, Events, and personal PR.

An independent panel of judges listed the agency at number seven in the prestigious ‘Media Guardian’ in the marketing sector while Marketing Magazine has placed them at number six in their of Marketing Services Agencies. Since the launch, this PR firm has risen 45 places in the PR Week Top 150 agencies league tables. They’ve also been signaled out as one of the UK’s Top 10 fastest growing companies in all PR sectors – with the agency’s performance commended by the judges as ‘a major achievement.’ They also scooped up a Barclays Media Momentum Award for “fastest growing PR agency two years running.

Ok, take a breath! Inhale…exhale…wow! This agency is something impressive.

 

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