PR (by the Book)

by alexwalborn

When looking for publicity, it sure helps an author to know where to find people who aren’t afraid of diversity, since most publishing houses specialize in genre. Fear no more authors! Headquartered in Austin, Texas, since 2002, is a team of seasoned publicists that has worked on books in nearly every genre, and with dozens of major publishing houses and small presses. PR by the Book thrives on repeat business and word-of-mouth referrals, and seems to consistently over-deliver on results. They are a boutique publicity firm specializing in literary media relations campaigns, publishing consultation, small business publicity, and publicity tours for authors and experts.

One of their strong suits, according to clientele, is setting up bookstore events, which is a precious commodity since it’s time-consuming, and unless you know the right people, it can be an uphill battle. Hence, they utilize their relationships with the nation’s most desirable (and off-the-beaten path) bookstores (and other retail outlets and event locations) to open doors for their clients. Their bookstore event service ultimately provides the clients ever-important opportunities to meet readers and bookstore staff face-to-face.

Books, e-books, vooks, what? Because the rules of the game when it comes to publishing in America are rapidly evolving with technology, it’s important to rely on an advocate to coach you along from manuscript to finished book.  Another strong suit of PR by the Book is PR and Book consulting. They have consulted many authors and small publishers on PR plans, launch dates, strategy and publicity execution. Authors can be guided through the often-complicated process with strategy development, press material generation, and book promotion advice, among other types of consulting. They have consulted on subjects such as Ghostwriting (Non-fiction, memoirs); book development, creating outlines for a book, chapter descriptions, content reviewing and offering notes on first drafts, speech topics and speech writing, (helping authors turn their books into speaking topics) simple book trailers writing and producing straightforward book trailers on Animoto.com, and message development,  which helps an author speak publicly about their book.

PR by the Book has collected a variety of success stories over the years, from putting clients on bestseller lists to orchestrating award-winning campaigns. There have been various publicity campaigns that showcase their “prowess in obtaining both quality media hits and also organizing solid, successful book events.” From the iconic family favorite Berenstain Bears series, to the small independent press “little engine that could,” they have built a national reputation.

Here are what some past clients have to say about PR by the Book:

“I will definitely recommend you to everyone I know. You have been so great – getting things done without you would have been impossible.” — Heather Hepler author of Love? Maybe (Jan. 2012), The Cupcake Queen, Jars of Glass, Dream Factory, and Scrambled Eggs at Midnight

“You are so totally amazing. I wish I could bottle you and sprinkle liberally on everything I do.” — Dinah Corley author of Gourmet Gifts: 100 Delicious Recipes for Every Occasion to Make Yourself and Wrap with Style

“PR by the Book brought my self-published book into national television, especially to The Tonight show with Jay Leno and The Today Show. Incredible PR!” — Michael Wigge, author of How to Travel the World for Free

It is clear that this firm is serious not only about results, but customer satisfaction, guaranteed!

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